
What to wear
Fabric that moves — linen, cotton, anything loose — because wind is the point. Avoid sheer white if the sun is behind, unless that is deliberate.…
In short: Fabric that moves — linen, cotton, anything loose — because wind is the point. Avoid sheer white if the sun is behind, unless that is deliberate. Bring a second outfit in a bag: sand and salt water end the first one faster than expected.
Colour. Anything except pale neutrals, which disappear into sand and bright sky. Deep colours and strong tones hold against a blown-out coastal background.
Fabric. Loose and light — linen, cotton, chiffon. Wind is the beach's one free gift to photography and stiff fabric refuses it.
Footwear. Barefoot for the waterline frames, something for the walk back. Sand ruins leather.
The thing that ruins frames. Sheer white with the sun behind it, unless that is the intention. Backlight turns thin white fabric transparent and it is not recoverable in editing.
In the bag. A microfibre towel to sit on between frames, a plastic bag for the wet outfit, dry-shampoo or a comb for wind-blown hair, and a rocket blower — sand on a lens front element scratches it permanently. Nothing white and absorbent.
Anyone photographing at the coast, where the light is the strongest and least forgiving you will encounter.
Location changes the answer: Sunrise or the last ninety minutes before sunset; midday at the coast is the hardest light in photography. Check the tide, because a beach at high tide can be a strip two metres wide. Wet sand near the waterline gives reflections and firm footing.
Planning pressure to account for: Shooting at midday. Ignoring the tide. Putting the sun behind the photographer, which guarantees squinting. And bringing a camera to sand without a bag to change lenses inside.
Bring each proposed outfit as a complete look, including its shoes and accessories. The final choice is made against the actual background and light rather than from a generic colour rule.
Fabric that moves — linen, cotton, anything loose — because wind is the point. Avoid sheer white if the sun is behind, unless that is deliberate. Bring a second outfit in a bag: sand and salt water end the first one faster than expected.
For a one-hour session, plan one complete look and one quick variation such as a jacket, shoe or jewellery change. Two hours can normally support two or three resolved looks. More changes reduce shooting time, so photograph the most important outfit first and treat extras as options rather than promises.
Choose colours that separate clearly from the location and suit the intended use of the pictures. Solid tones and controlled texture are reliable; very fine checks, tiny stripes and reflective logos can distract or produce moiré. Send phone photographs of the options with the brief if you want a decision before the shoot.
Bring the garments on proper hangers, matching underwear, the shoes for every full-length look, a lint roller and simple touch-up products. Pack one neutral backup layer. Steam everything beforehand, but keep a small steamer nearby for travel creases and final adjustments on set.
Send the date, location and what you need photographed.