Data · Studio rates checked August 2026

London Photoshoot Costs: By the Numbers

Every published price in one chart

The photography market hides its numbers. This page doesn't. Every figure below is published, dated and checkable — the same data that powers the cost calculator (full sources on the methodology page).

London studio hire — published £/hour (2026)£35Soif E8£50Arch SE5£5969 Drops S E1£63Street eq. E8£9469 Drops L E1

The benchmarks (London, 2026)

Cost lineNumberNote
Fashion photographer, hourly£300/hr10 retouched photos for the whole shoot; own wardrobe free
Wedding photographer, hourly£350/hrcoverage by the hour
Additional look£100lingerie quoted separately
Studio hire, hourly£35–£945 verified examples in the chart; package and day rates vary
Makeup & hair, per shoot£200–£550~£250 typical mid-market
Retouched photos per shoot10delivery two weeks
Personal branding, two hoursfrom £60010 retouched images, delivered within two weeks

Three worked examples

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Common questions

What are typical photoshoot costs in London in 2026?

Photographer £300–350/hour (fashion includes 10 retouched photos for the whole shoot; Mariya-supplied wardrobe is £100 per look), studio hire £35–94/hour in the verified hourly examples, makeup £200–550, and extra looks £100 each. Package and full-day studio rates vary by room, duration, VAT and included kit.

Where do these numbers come from?

From published sources checked in August 2026: the studios' own rate pages (Soif, Street, 69 Drops, Arch and KITSCH), Mariya Harley's published pricing, and London market listings documented on the methodology page.

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