Straight answer
How Many Retouched Photos Should a Photoshoot Include?

Mariya charges £300 per hour for fashion, portrait / personal branding and brand / commercial photography. The booking includes 10 retouched photographs for the whole shoot, delivered within two weeks. Bring your own wardrobe at no styling charge, or add clothing, accessories and shoes supplied by Mariya at £100 per look. Studio hire and applicable travel are separate.
Why you don't get every photo
A shoot produces hundreds of frames — blinks, half-expressions, micro-variations of the same pose. Professional delivery means curation: the photographer selects the strongest frames and finishes them properly. Handing over 400 unedited RAWs isn't generosity, it's unfinished work — and it's why most professionals don't do it.
What 'retouched' actually includes
- Colour & light: exposure, white balance, tonal grade consistent across the set.
- Skin: cleanup that keeps texture — not the plastic blur of cheap filters.
- Details: flyaway hairs, garment creases, distracting background elements.
High-end retouching takes 15–40 minutes per image — that's the real constraint behind included counts.
Benchmarks by shoot type (London 2026)
| Shoot | Typical retouched count |
|---|---|
| Fashion (per hour, 1 look) | ~10 images |
| Personal branding (half-day) | 15–25 images |
| Hotel content package | 20–30 images |
Delivery time for retouched finals is typically two weeks. Plan the full budget with the cost calculator.
Common questions
How many retouched photos should I get from a photoshoot?
Mariya charges £300 per hour for fashion, portrait / personal branding and brand / commercial photography. The booking includes 10 retouched photographs for the whole shoot, delivered within two weeks. Bring your own wardrobe at no styling charge, or add clothing, accessories and shoes supplied by Mariya at £100 per look. Studio hire and applicable travel are separate.
Why won't the photographer give me all the RAW files?
Because a professional delivery is curated and finished: hundreds of frames contain blinks, test exposures and near-duplicates. The photographer selects the strongest frames and retouches them properly — unedited RAWs are unfinished work and don't represent either side well.
How long does retouching take?
High-end retouching takes roughly 15–40 minutes per image (colour grade, texture-preserving skin work, detail cleanup), which is why retouched finals are normally delivered within two weeks.
Planning a shoot?
Estimate the full budget — photographer, studio, looks and makeup — with real London rates.
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