Documented Case Study
Rixos Premium Dubrovnik: Hotel Content Residency Results
Portfolio image by Mariya Harley. The performance figures below relate specifically to the named Rixos Premium Dubrovnik residency.
Answer in 30 seconds. One two-night Rixos Premium Dubrovnik residency returned a reusable photo-and-video package and reported Instagram distribution of 170,000 reach, 3,300 likes and 300 saves. Those are first-party platform figures from one collaboration. Bookings, room revenue and return on ad spend were not tracked, so this is evidence of asset production and distribution, not proof of sales.
Assignment scope
The assignment combined two outputs that hotels often commission separately: a finished visual library for the property's own channels and distribution through Mariya's travel account. The agreed residency format covered the property experience, edited stills and short-form motion.
Deliverables and reported distribution
The figures below come from the named collaboration's Instagram Insights and delivery record. They are shown together so a marketing team can distinguish assets supplied from distribution measured.
| Metric | Result from a 2-night stay |
|---|---|
| Reach | 170,000 |
| Likes | 3,300 |
| Saves | 300 |
| Editorial photographs delivered | 20–30 retouched |
| Cinematic Reels delivered | 2–3 |
| Usage rights | Commercial use included for the delivered hotel content |
The figures are not a forecast. Reach varies with the property, creative, season, platform distribution and audience response. The useful comparison is that the residency produced both a defined asset package and a measurable distribution record.
How to read the saves figure
The post recorded 300 saves, meaning Instagram users chose to retain it for later. That is stronger evidence of continued interest than a passive impression, but it must not be presented as 300 prospective bookings. No reservation-system attribution was available for this case.
Who this reaches: the audience data
Distribution only matters in the context of the audience reached. The account-analytics snapshot supplied for this case was concentrated in the Gulf and Mediterranean. Percentages are approximate and rounded:
| Market | Share of audience |
|---|---|
| Saudi Arabia | ~43% |
| Italy | ~17% |
| United Arab Emirates | ~12% |
| Qatar | ~9% |
| Spain | ~9% |
This geography makes the channel relevant to properties targeting Gulf and Mediterranean travellers. It does not establish income, travel intent or booking behaviour for every follower.
What a hotel can use this case to decide
This case supports one practical conclusion: a residency can combine a specified visual library with measured creator distribution. A hotel should still define image use, channels, campaign objectives and success metrics before the shoot. If bookings matter, tracking should be agreed in advance through a tagged booking link, campaign code or analytics hand-off.
Methodology and limits
- Source: first-party Instagram Insights and the delivery record for the named two-night collaboration.
- Reported: reach, likes, saves, delivered photographs, delivered Reels and the account-geography snapshot.
- Not measured: bookings, room revenue, assisted conversions, return on ad spend or organic reuse by the property.
- Interpretation: one observed case, not a modelled average and not a guarantee for another property.
- Review: wording and claim boundaries checked on 17 August 2026; underlying campaign figures were not re-estimated.
Questions a hotel should ask
What did this residency return?
It returned 20–30 retouched editorial photographs, 2–3 short-form films and reported Instagram distribution of 170,000 reach, 3,300 likes and 300 saves.
What does the saves figure mean?
It means 300 users chose to retain the post in Instagram. It does not mean 300 bookings, and no booking or revenue attribution was available for this case.
Is the audience geography current forever?
No. The percentages describe the rounded account-analytics snapshot used for this case. A commissioning hotel should request a current platform export before agreeing a distribution brief.
Planning a measurable hotel commission?
Define the asset list, usage, distribution and tracking before the stay, then report each output separately.
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